LONGi Supports ATP Miami Open as a GOLD Sponsor and Fosters Broader Brand Awareness

Local News

Miami,USA-March 31,2024-The ATP Tour Miami Open 2024 concluded successfully on March 31st, with Italian player Jannik Sinner and American player Danielle Collins respectively claiming the Men's and Women's Singles titles.

As ATP’s official Solar and Hydrogen Partner, LONGi played a crucial role both on and off the courts during the Miami Open. LONGi proudly appeared as one of the GOLD sponsors to endorse sporting excellence. LONGi also welcomed thousands of local and global families, who were the potential end users, at the dedicated booth in the Palm Court area adjacent to the stadium.

“We take great pride in our global presence here at the Miami Open as ATP’s green energy partner. Our collaboration with ATP official during previous tournament stops has been fruitful, and now it’s another enjoyable and successful partnership,” remarked Eric (Xin) Luo, Head of the North America Business Center, "It is particularly meaningful as we engaged directly with our end users, fostering broader brand awareness. LONGi actively advocates for a new concept of ‘green sports’, which explores new paths for low-carbon events and the sustainable development of sports, inspiring the world with green ideas."

Another highlight during the tournament was that LONGi extended invitations to several clients as VIP guests for the Open. Client partners from Greentech Renewables Miami, California and International, Synergy, EcoSmart Finance, and SE Solar Solutions visited LONGi's booth, enjoyed the VIP lounge and backstage tours, and spent memorable days with LONGi's team members.

“I greatly appreciate LONGi inviting me to join their team at the Miami Open. It was a fantastic experience spending time with LONGi leadership at one of the most popular tennis events in the States. Despite the bustling activity surrounding the stadium, visitors were drawn to LONGi’s booth, particularly to capture a photo with HiMO the Panda! Said Baxter Booth, General Manager of Greentech Renewables Southern California, where one of LONGi’s most pivotal market is located. He flew to Miami especially to attend the Open. “It’s clear to me that LONGi is 100% committed to its’ partners, the U.S. market and to building the LONGi brand with consumers in the U.S. market. We have had an outstanding relationship with LONGi for years and look forward to taking this to the next level in the years to come with the investments that LONGi’s made in the business and our partnership!”

Hosting local clients wasn't just a gesture of providing peripheral services and expressing friendly cooperation—it was also a successful collaborative brand marketing effort between LONGi and its partners. Thereby, LONGi provided an exclusive global sports event experience and further solidified the bonds with its crucial partners. 

LONGi upholds its global responsibility for environmental conservation, biodiversity and sustainable development as an international renewable energy enterprise, and has tailored value propositions that meet local needs in the U.S. market. Clean materials and customs clearance assurance, product sustainability, domestic manufacturing, domestic modules, and a dedicated team are all essential cornerstones for LONGi to develop a deep root in the US.

LONGi’s participation at the ATP tour Miami Open underscored its commitment to sustainability and supporting sport excellence on the global stage as one of the world’s leading solar technology companies.

About LONGi

Founded in 2000, LONGi is committed to being the world’s leading solar technology company, focusing on customer-driven value creation for full scenario energy transformation.

Under its mission of 'making the best of solar energy to build a green world', LONGi has dedicated itself to technology innovation and established five business sectors, covering mono silicon wafers cells and modulescommercial & industrial distributed solar solutionsgreen energy solutions and hydrogen equipment. The company has honed its capabilities to provide green energy and has more recently, also embraced green hydrogen products and solutions to support global zero carbon development. www.longi.com